One of the key advantages of mobile messaging platforms like SView’s SmartMessaging is that the sender knows with certainty that the recipients will receive and view the resulting messages on their mobile phones. Unlike email messages that might be viewed on any number of devices, SmartMessages are targeted at one device (the mobile phone) and recipients usually view them very quickly once they are received.

As most mobile phone users have their phones with them during all waking hours, a mobile publisher using the SmartMessaging platform can make certain assumptions about where their recipient audience will be when they receive a mobile message, and can also make certain assumptions about the likely behavior recipients will engage upon once the message is received.

As it turns out, the best time to send SmartMessages in the U.S. overlaps with television’s Prime Time – specifically in the early evening hours when mobile phone users are relaxed and relatively undistracted by more demanding activities (like their jobs).

This article from the Digital edition of Advertising Age provides some useful insights: http://bit.ly/lzNlvT

I’m interested in your thoughts and you may reach me by email at sbrown@sview.com.

Stephen Brown

General Manager

SView

How does SmartMessaging work?

On the sender side: Images, text and links are uploaded into the SmartMessage application and automatically optimized for different mobile phone screen sizes. These elements are linked to a standard SMS message, associated with a contact list, then broadcast with the push of a button. The process is easy and remarkably similar to creating and sending a customized email campaign.

On the recipient side: Mobile phone users receive a standard SMS message with a unique embedded link. Clicking the link displays the SmartMessage in the phone's browser. Embedded images, text and links guide the mobile recipient to action, as intended by the sender of the SmartMessage. Because the links are unique, recipient activity reporting is possible on an individual and aggregate level.