The mobile audience is responsive. Users tend to have their mobile phones “on” and available during virtually all waking hours.
As a result, the response rates to mobile messages can be both immediate and very high.

The mobile audience is highly targetable. People do not share their mobile phones – messages sent to a mobile number will most likely be seen only by the person who owns that phone. Applications like SmartMessaging that provide insight into the model of mobile phone someone uses allows a marketer to make assumptions about the demographics fit of that specific person for a particular message.

The mobile audience is engaged. Because mobile phones frequently also hold the user’s calendar, contacts and other important information, the device is central to user’s daily activities. Messages received on the mobile device are likely to be considered in the context of the owner’s activities at the time of receipt, thus increasing the likelihood of a positive response to a well-timed call to action.

A well-known Napa valley winery used SmartMessaging to alert members of it Mobile VIP Group of a special discount available for just three days right before XMAS. Click-through rates on the messages exceeded 12% and purchase rates were over 3.5% for the promotion.

Marketers of a luxury whiskey brand used SmartMessaging to invite loyal customers to a series of special tasting events in Taiwan, providing the option of three time / date choices for recipients. Click through rates on the invitations exceeded 6.5%

John Paul Mitchel Systems has contracted to use SView’s mobile SmartMessaging solution to communicate new products and promotions to their distributor sales force. JPMS sees SmartMessaging as the ideal way to stay connected with their “road-warrior” distributor sales team via their ubiquitous mobile phones.